Event Investment Planning Courses
Learn how major events—from conferences to festivals—can reshape investment portfolios and regional financial planning through practical frameworks.
Our autumn 2025 and early 2026 courses combine real case studies with structured analysis. We walk through actual event investment decisions, not theoretical models.
How We Approach Event Finance
Most courses teach event management or traditional finance separately. We've spent years connecting them—because that's where interesting opportunities emerge.
Case-Based Learning
You'll analyze real event portfolios from the past three years. We look at what worked, what didn't, and why certain financial structures held up better than others.
Regional Context Matters
Ireland has unique event economics—tourism patterns, tax considerations, venue availability. Our frameworks account for local factors that generic courses miss.
Risk Assessment Tools
Events carry specific financial risks. Weather, attendance fluctuations, vendor reliability. We teach you to quantify these rather than just acknowledge them.
Upcoming Programme Schedule
Small cohorts start in autumn 2025 and run through early 2026. Each programme includes live sessions and practical assignments.
Foundations in Event Finance
8 weeksStarts 15 September 2025
Build your understanding of how events create financial value. We cover revenue models, cost structures, and basic risk assessment through six real-world case studies.
Advanced Event Portfolio Strategy
10 weeksStarts 20 October 2025
For those who've worked with event investments before. Deep analysis of multi-event portfolios, seasonal balancing, and long-term planning frameworks.
Festival Finance Intensive
6 weeksStarts 12 January 2026
Festivals have distinct financial characteristics. This focused programme examines multi-year planning, sponsorship structures, and community impact assessment specific to festival environments.
Corporate Event Investment Analysis
7 weeksStarts 9 February 2026
When companies invest in conferences or trade shows, different metrics matter. ROI measurement, brand impact quantification, and attendee value calculations from a corporate perspective.
Who Teaches These Courses
Both instructors have worked directly with event finance in Ireland and across Europe. They bring different backgrounds but share a practical approach to teaching.
Eoghan Fitzwilliam
Event Finance Analyst
Eoghan spent seven years analyzing event portfolios for regional investment groups before moving into education. He's particularly interested in how smaller events can create stable returns when properly structured.
Lorcan Driscoll
Festival Economics Consultant
After working with festival organizers on financial planning, Lorcan noticed patterns in what made events financially sustainable. He now teaches those frameworks while still consulting on large-scale events.
What Changes After The Course
Common Starting Point
Event Decisions Feel Uncertain
Many people approach event investments based on intuition or incomplete data. They know events matter but struggle to quantify value or compare opportunities systematically.
After Programme Completion
Structured Decision Framework
Participants develop their own analytical approach. They can evaluate event opportunities using consistent metrics, identify red flags early, and communicate investment rationale clearly to stakeholders.
24+
Case Studies Analyzed
2-3
Live Portfolio Reviews
6mo
Access to Course Materials
Ready to Start Learning?
Enrollment for autumn 2025 programmes opens in July. We keep cohorts small so everyone gets feedback on their analysis work. If you have questions about which course fits your background, contact us.